At the age of 20, Jacinto Jaure arrived to the US in the 60´s, looking for adventure, new cultures and different lifestyles. Leaving behind his beloved hometown – Mendoza, he would begin his long journey towards a productive future. He worked diligently in various fields, in the hopes of making his dream come true. With time and effort, he became acquainted with American habits, idiosyncrasy and lifestyle. He narrated stories about his beloved Mendoza, its vineyards, its mountains and its wines. He would also explain how wine was produced and drunk habitually and how it was considered a noble, pure and natural beverage. The existing wine-drinking habits in the US at the time were quite different from the present ones. Wine would be served in some restaurants and bars and not consumed by families at the dinner table.